Even the most beginner sales training tells you to answer the “what’s in it for me? If you want people to read your entire page of content, then you need to spell out the benefit of letting you have your say from the very beginning.
Promise insight, examples or clear explanations that will make your readers see their beliefs in a new light.
Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.
What’s the most powerful way to advance your writing career (as well as your personal goals)? The ability to persuade readers to take a specific course of action or adopt a new belief is a writing superpower.
Depending on the type of writing and the audience you’re writing for, you can also use anecdotes and stories from history and your own experience.
In the following sentences, you evaluate the merits of your point and any evidence against it.Different persuasive approaches will be more successful depending on the situation. This technique makes your argument easy to follow and helps the reader see you are giving a fair and balanced point of view. This is also known as the topic sentence, as it introduces the topic you’re about to discuss.Want to show your point of view is the correct one? In the next one or two sentences, give evidence to expand upon and support the point you made.They’re already open to your ideas and willing to listen. In that situation, you can tread very lightly, because you don’t have as much convincing to do.Your job as a writer means placing enough information in front of your audience that they can see your point, rather than be utterly swayed to it.As well as giving a good flow to your writing, this helps you create a good overall structure as paragraphs on similar themes naturally end up together.(N. As paragraphs in blog posts are shorter, the PEEL technique can cover several paragraphs or even a whole blog post.Bloggers can Link to the overall theme of the blog, or give a taster of what they’ll be writing about next).Unfortunately, to those not “born with it”, that superpower seems like sheer magic. It’s an art that you can learn – and do well – simply by practicing a few key skills known by persuasive writers everywhere.Keep reading to discover 15 techniques for stunningly persuasive writing, and you’ll quickly see exactly how you can use each in your own work.The level of persuasive powers you’ll need in your writing depends on the pre-existing ‘agreement level’ of your audience.If your readers are already amenable to what you say, you don’t have to work as hard to make a strong case.