Attorney Business Development Plan

Attorney Business Development Plan-82
Shoot a video of yourself (yes, you can use your phone) explaining what their first visit to your office will entail or talk about what your firm does, focusing on what differentiates you from other firms.

Shoot a video of yourself (yes, you can use your phone) explaining what their first visit to your office will entail or talk about what your firm does, focusing on what differentiates you from other firms.

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The holistic view of your/your firm’s patent filing experience in different technology areas could help you in making informed decisions.

You can find out the saturated areas and areas that are unexplored – where the development process could be carried out. Consider the below visual that depicts a firm’s patent filing experience in various domains and distribution of clients for the same. The other technology areas have a glut of clients, and additional business development activities in those areas could entangle you in a complicated mess of Conflict of Interest (COI) issues.

In addition, you need to name your landing page URL properly.

Having a landing page URL that reinforces your ad promise and keywords will help your ad’s quality score (we’ll get to quality score in tip #2.

Use a concise phrase in your landing page URL like “URL.com/Free-Consultation,” instead of something generic like “/landing.” Your ads’ quality scores are a big deal.

Attorney Business Development Plan Transportation And Assignment Problems And Solutions

They are the shiny trophy on your mantle in Google’s eyes.

However, for most patent prosecution attorneys, whose career has mostly revolved around drafting/ filing applications and responding to USPTO examiners, being asked to perform BD for new opportunities would be like groping around in the dark for a light switch, in a room s/he is entering for the first time. Well, in the age of data and analytics, making a business development plan is not as difficult as it seems. Disclaimer: This might be a rather unconventional method compared to the traditional BD methods followed by law firms.

You can use simple analytics to identify and attract potential leads and even convert them. However, you didn’t get here to learn about a traditional method in the first place, so let’s get started.

What matters are the results, in short, the numbers.

The best part is you could always turn the number in your favor by monitoring your performance, studying metrics that impact them and taking actions accordingly.

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