Primary sources include surveys, personal interviews and focus groups.
Secondary sources will consist of statistics and trends about your market and your customers.
The websites of Statistics Canada and Innovation, Science and Economic Development Canada are good places to obtain this data.
You’ve probably already conducted informal market research on your own.
But you’ll need more than anecdotes to convince investors and lenders to support your business.
Here are some examples: You should have measurable targets so you can monitor your progress towards them through the year.
If your business will rely heavily on marketing, you may want to create a separate marketing plan.
Your business plan is a crucial document for your new company.
It says who you are, describes your business and shows how you will become profitable.
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