Business Communication Plan

Business Communication Plan-27
This assessment process should lead to creating a Crisis Response Plan that is an exact fit for your organization, one that includes both operational and communications components.

This assessment process should lead to creating a Crisis Response Plan that is an exact fit for your organization, one that includes both operational and communications components.

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Spokesperson Training Two typical quotes from well-intentioned executives summarize the reason why your spokespersons should receive professional training in how to speak to the media: Regarding the first example, there have hundreds of people skewered by CBS’ “60 Minutes” or ABC’s “20/20” who thought they knew how to talk to the press.

In the second case, most executives who have attended a hostile public hearing have gone home wishing they had been wearing a pair of Depends.

This includes on-camera, at a public meeting, at employee meetings, etc.

You really don’t want to be making decisions about so many different types of spokespersons while “under fire.”4.

Many of us have several phone numbers, more than one email address, and can receive SMS (text) messages or faxes.

Business Communication Plan

Instant Messenger programs, either public or proprietary, are also very popular for business and personal use.We can even send audio and video messages via email. This may be the best/fastest way to reach some of our stakeholders, but setting up social media accounts for this purpose and developing a number of followers/friends/contacts on the various social media platforms (e.g., Facebook, Linked In, Google ) is not something you can do a crisis breaks, because nowhere does news of a crisis spread faster and more out of your control than on social media.Depending on how “techie” we choose to be, all of this type of communication – and more – may be received on or sent by a single device!The decision about who should speak is made after a crisis breaks – but the pool of potential spokespersons should be identified and trained in advance.Not only are spokespersons needed for media communications, but for all types and forms of communications, internal and external.These days, spokesperson responsibilities invariably include online communication, and social media is a very easy place to make a mistake.Matching potential spokespersons’ skills with their assignments as a member of the Crisis Communications Team is critical.Identify Your Crisis Communications Team A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team.Ideally, the organization’s CEO will lead the team, with the firm’s top public relations executive and legal counsel as his or her chief advisers. The days of playing ostrich – burying your head in the sand and hoping the problem goes away – are gone.You can try, but your stakeholders will not be understanding or forgiving because they’ve watched what happened with Volkswagen, Chipotle, FIFA, and Lance Armstrong. When I look at existing crisis management-related plans while conducting a vulnerability audit (the first step in crisis preparedness), what I often find is a failure to address the many communications issues related to crisis or disaster response.

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