Business Expansion Plans

Business Expansion Plans-32
This requires the implementation of a good advertisement strategy through which the store could create awareness between public.

This requires the implementation of a good advertisement strategy through which the store could create awareness between public.

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However, new entrants may find it easy to penetrate if they concentrate on a niche market rather than mass market.

Just like many other commercial sectors, the biggest obstacle to come into this industry is the enormous expenses related to set-up and sustain the business in such a competitive market embraced by price wars.

Moreover, the fund would engage for purchasing raw materials, fixture, fittings, furniture, and appliance.

In addition, appointing employees is a longer process as adverting for job position, listing selected applications, interviewing short listed candidates, and appointing potential staff as well as providing training for them.

Among the products of cart categories, the most high quality ones would include Mobile Test-Cart, Instrument-Towers, Instrumentation-Cart, Label Cart, HEPA Enclosure-Cart, and Controlled-Environment Parts Cart.

The clean room product categories will consist of Wall and Ceiling Clean Room and Controlled Environment Wall, and the enclosure categories would consist of Weld Robot, Pharma Enclosure, Machine Enclosure, Dark Room Test Station, and Positive Pressure Enclosure.

Thus, several direct competitors of this industry are Shape Master, Terra Universal, Pentz Cast Solutions, and indirect competitors are Applied Industrial Technologies, Inc, Industrial Distribution Group, and MSC Industrial Direct Co.

However, Terra Universal is the direct competitor for the Electropolished Stainless Steel Work-In-Process (WIP) Racks, DARLEX Manufacturing’s wide range of aluminum extrusion profiles, Porter (2004) argued that market competition should assess by considering following five forces and these are – Figure 2: – Porter 5 forces model for XYZ New Store Source – Self generated from Porter (2004) The threats of new entrants are relatively low in this industry due to the presence of a number of obstacles to pierce the market; therefore, despite of a quite high international demand it is rather hard for the new comers to capture a large part of the market at first instance.

The project would consider adverting as a most significant tools for success and take it as an ongoing process staring next to rental premises and continues advertise in the print and electronic media in order to attract target customers.

The project XYZ New Store would like to start employee’s selection process from February 16 2011 and complete on March 14 2011.


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