These plans typically have detailed information about the organization or the team making effort to reach its goals.
With for-profit entities, external stakeholders include investors and customers, for government agencies, external stakeholders are the tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the World Bank, various economic agencies of the United Nations, and development banks.
Depending on the amount of funds being raised and the audience to whom the plan is presented, failure to do this may have severe legal consequences.
Non-disclosure agreements (NDAs) with third parties, non-compete agreements, conflicts of interest, privacy concerns, and the protection of one's trade secrets may severely limit the audience to which one might show the business plan.
The elevator pitch should be between 30 and 60 seconds.
A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors in reading the written presentation.
Reference class forecasting has been developed to reduce the risks of cost overruns and revenue shortfalls and thus generate more accurate business plans.
An externally targeted business plan should list all legal concerns and financial liabilities that might negatively affect investors.
Business plans may be internally or externally focused.
Externally-focused plans draft goals that are important to outside stakeholders, particularly financial stakeholders.