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When you are a business intended on growing you must have a clear path of where you want to go.Most businesses identify their objective in a mission statement.You can go into detail about your product service or idea. Then move on to the goals you set ahead of your business and the principles that will guide you in reaching those goals. That is, tell what problem you will solve, need you will satisfy, or want you will fulfill.
Writing a business plan is an opportunity to carefully think through every step of starting your company so you can prepare for success.
This is your chance to discover any weaknesses in your business idea, identify opportunities you may not have considered, and plan how you will deal with challenges that are likely to arise.
You will gradually add more detail or build upon how your product or service process works.
After writing a thorough description of your product or service, you can move on to introducing a technical descriptions of your product or a detailed statement of how you will deliver your service.
This is where you tell about the company you plan to be. You can weave your product, service or idea into your intended markets or customer segments?
In this section you describe what your company does. What do you hope to accomplish or where do you hope take your business? In short, tell about about your value proposition and to who it pertains.
This is equally a problem if your hesitation comes from the fact that your product or service could solve multiple problems or address multiple needs and wants.
Bottom line, you must be able to concisely state what your business does and for whom.
Later, in a more detailed competitive analysis, you will address the major players and competitors who control parts of the market.
The best way to understand where you are in your business is to compare it to where you want to be.