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To find your second example, go back to the job description and highlight the three things they’re asking for that seem most important—as in, you couldn’t get hired if you didn’t have them.Maybe that’s familiarity with a niche field, or great writing abilities, or leadership talent.If the job posting doesn’t include a name, look up the company’s hiring manager. Search for the person in charge of the department to which you’re applying.
There’s no arguing that it takes longer to compose a custom cover letter for each application than just changing out the company names in a canned one.(More on that here.) Alternatively, you can use your closing to reinforce your strong interest in the job.For example, you could write: Again, Travel Click’s focus on customer service has made a huge impression on me.Sure, we all need a salary, but you should be able to explain why you’re enthusiastic about opportunity in particular.(Oh, and make sure you’re describing how you can help the company, rather than how the company can help you!Travel Click has become a leader in the hospitality industry by always focusing on its clients—whether they’re huge global brands or local hotels.Your commitment to customer satisfaction is something I’ve always strived for in my own career.Whatever three things you highlight, make sure they’re reflected in your cover letter.Choose the job experience where you utilized those traits.Let’s say you’re currently living in Atlanta, but you want to work in Portland.End with one sentence explaining that you’re moving, such as “I am relocating to Portland in May and look forward to working in the city.” This line shows your reader you fully read the job description, and that location (or relocation) won’t be an issue. You should never say, “I know I’m not as qualified as other candidates, but…” However, you can say, “My background in [industry or profession], combined with my passion for your company and this role, would make me uniquely qualified to tackle [specific responsibility].” Ending on a strong note and highlighting why your unexpected experience is actually an asset will put the hiring manager’s mind at ease.