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I have divided and organized these issues according to the PESTLE factors.
The key reason behind this might be because it operates in the Food and Beverages industry.
This means consumers might reduce consumption partially but will not stop buying completely.
For this reason, the company wants to adhere to social and environmental norms. Activism and increased political awareness in developing countries have made his essential.
The regulatory pressures within the home market in the US are also a factor.
This has convinced buyers to shift to cheaper alternatives.
As they did not quit buying coffee, Starbucks should seek an opportunity here.
Its partnership with Apple to bring app based discount coupons is helping it ride the mobile wave easily. Some other technological factors to keep in mind are: Many Starbucks business practices concern activists and international advocacy groups. So, the company should take these into account to continue holding consumers’ trust.
The company introduced Wi-Fi capabilities in its outlets already. They can now surf the web and do work while sipping Starbucks coffee. Some of the other environmental factors Starbucks should worry about are: The PESTLE analysis above proves that Starbucks has a quite stable external environment.
Recent market research reflects that consumers have not cut down on their coffee consumption.
Instead, they are shifting to options with lower prices.