Nike Research Paper

Nike Research Paper-66
Knight, a Stanford University student, founded Nike in 1972.In ancient Greek mythology, "Nike" referred to the winged goddess of victory, symbolizing 'honored conquest' on the battlefield.

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Then prices will be enforced to decrease due to pressure that is on the quantity supplied without a fair increase in demand.

Then again, if the demanded quantity increases without a decrease in price, then the prices will be forced to rise.

all other factors being equal, as the price of a good or service increases, the quantity of goods or services offered by supplier’s increases and vice versa.

This is the Law of Supply, and it means that when the prices increase, the willingness of the supplier to supply increases also.

Though Nike has been at a market equilibrium that counts for them providing supplies to the market and the demands needs have been met.

Having a celebrity or most important to Nike, a well-known athlete to wear their apparel and gear show the industry they mean business.If the product has been around since 1972 and with technology advancement, it speaks for itself that they have the customer satisfaction that they need.Track runners who have been using Nike products and shoes are in for new shoes that are to be more lightweight in allowing the runners to feel bare feet, they are called lightweight Lunar Glides.This guarantees that the customer’s wants are communicated by their willingness to buy their products.Nike’s marketing strategy is one of the main sources of their success.It is made to show that there are tiny stores in one larger store.This is also accomplished by the wall and floor color schemes, which also changed depending on the sport shown.The design of the Nike Store exploits usual in-store techniques to increase the chance of customer purchases.Each sport is given its own section, which is organized by product-type and color.Because Nike has had exposure at Olympics and such sports regionally it has opened opportunities for everyone in regional and global markets.Since Nike has been shown and advertised, it has made an increase in market demands for fashionable athletic footwear and apparel.

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