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If you are reading this copy and you too have experienced this frustration, than you are far more likely to be intrigued and even compelled by the solution that the Entrepreneur Alliance then proposes to you.
As you can see in the copy above, which appears just below the fold, the company quickly addresses some of the common pain points many new entrepreneurs experience when trying to get started.
They also address the frustration people feel when they are constantly assaulted by new people trying to sell them something.
When you put yourself in your readers’ shoes and let them know you understand what they are going through, they’ll be more inclined to listen to you.
When you resonate with them on their problems, they will resonate with you on your solutions.
In other words, people react according to what they see in your copy. I don’t know about you, but I cringe when I see Calls to Action like this.
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If they see you shedding tears, they’d be moved to tears. Can anyone actually insult their prospects (or readers) deliberately? There are several polite words that you can use to persuade people to do something.
And those (follow-up) questions will mean the same thing as the original query.
But they’ll make his message sink in his readers’ minds. It helps you talk like a fellow human being, not a business trying to make sales. And because your readers are also humans, they can very well relate with your tone when they see it in your copy.
Why do people read your landing pages and then leave? A lot of businesses simply dive into explaining their solutions.
Today, we’re giving you a handful of tools that marketers and advertisers have been using for decades to captivate audiences and compel a response.