It defines everything, and it's what keeps principals up at night.
If there are not enough students, there will be effects on hiring, maintenance, strategy, and salaries.
Families exploring school options will peruse brochures, viewbooks, websites and social media channels looking for confirmation that your school is best for their child.
Marketing materials will always be met with some level of suspicion from your target audience.
The declaration may be true, but we need others to validate its authenticity.
The most underutilized and yet possibly the most powerful tool in marketing is the customer review.It makes sure to provide students and their parents the relevant information while respecting their decisions about their education. but stand out when it matters Some schools have been diverging from the recruitment formula and prefer a more one-on-one touch, using social media, direct phone calls, or direct home visits to talk with parents and students personally.The point is to establish a personal rapport with the family.There are 3 significant places to capture 5-star reviews from your proud school ambassadors: WEB: - Randy Vaughn loves consulting with Christian schools on marketing strategy, social media and the "3 Rs of school marketing": recruitment, retention and referrals.Randy is Dallas-Fort Worth's only Certified Duct Tape Marketing Consultant. The most unique thing about Randy is that he also spent 10 years as a missionary in French-speaking West Africa.Whether we are buying a gadget on Amazon, dining at a new restaurant or staying at a hotel on vacation, we love to verify other people’s experiences before investing our own money.But schools are often weak in actively and intentionally obtaining reviews to showcase this powerful trust-building evidence. Education is the central need of every person and nation. The first step that comes in getting an education is school.My school has a building that looks like a cathedral.Emphasize your strengths when it comes to your environment.It might turn out to be one of your best selling points.