Research Papers Advertising

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ‘The World of Advertising: International Perspectives on Advertising History.’ Marketing history research often integrates topics related to advertising, advertisements and ad agencies. For this special issue of JHRM, the co-editors are open to historical and historiographic topics in a variety of areas addressing advertising histories from countries around the world.

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Australia also faces constitutional problems with seeking to regulate truth in political advertising given the High Court's recognition that the Australian Constitution contains an implied freedom of political discussion. Instead, when the argument is put for truth in political advertising legislation, it is really being suggested that the law should penalise electoral statements that can be shown to be false or misleading.

However, it would seem likely that the South Australian provision, which survived constitutional scrutiny in the South Australian Supreme Court in , as well as the provision suggested by the Queensland Committee, are effective and valid models by which truth in political advertising might be regulated. No law could require that such statements actually be 'true'.

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However, this has been made difficult and may be frustrated by the guarantee of free speech in the First Amendment to the United States Constitution.

This guarantee and its interpretation by the United States Supreme Court casts doubt on the constitutional validity of truth in political advertising provisions in that country.

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Such campaigning obviously has an adverse affect upon the public interest.

It may distort election outcomes, divert voter attention from substantive issues and may even discourage qualified individuals from seeking election.