Stakeholder Analysis Essay

It is crucial to note, however, that there is not any universally accepted way of approaching events management.Failure to conduct a stakeholder’s analysis may also results in an event full of hitches.Certain benefits accrue from the inclusion of certain stakeholders in an event.

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Stakeholder analysis (also called stakeholder mapping) is an important step in designing a new program.

Stakeholders include individuals, community leaders, groups and other organisations who will be impacted by the program, or who could influence the outcome. This template can be used to identify the stakeholders for a project, including their level of influence, which issues are important to them and how they will be engaged.

These steps are crucial in the identification of the stakeholders, prioritizing them according to the level of importance, and understanding them.

When an event manager skips this all-important process, the three indentified items are skipped or conducted in a haphazard manner.

It also forms the basis for the success of the event (Allen et al. The relationship between stakeholders and the success of an event as outlined above highlights the importance of a stakeholder analysis.

It also points to the risks of not conducting such an analysis.

For example, if England wanted to hold the world cup, it would be crucial to engage with the renowned football clubs, which have excellent stadia to be used during the event.

The event managers would also engage with the government to provide the needed security machinery to make the event a success.

The following benefits may be realized through inclusion of relevant stakeholders in event management.

The opinions of some stakeholders are crucial to the success of an event.


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