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So, instead of, "So, what kind of work are you looking for?
You are cutting out the middle man (if you happen to contact an employer that has a position that would suit you, then you are saving them cost of advertising and recruitment).
Even if you don't get any response, you are still covering all the bases in the recruitment process (there is only so much you can do - you have to do everything you can to give yourself the best opportunity for success).
Also, when targeting employers, choose ones that you would want to work for.
Decide upon your reasons for your choice and explain them in your letter, along with what you can offer.
This way, you will be considered for work in many job roles (and I can't emphasize enough the importance of getting a broad range of experience is for many careers).
However, if you are experienced in your particular field, stating exactly what you want to do from the start will be ultimately be more beneficial, as you are less likely to be offered something that is inappropriate for you.
Your covering letter, however, should be brief, professional and be directed to person stated on the job advert.
At the end of the day, the employer is only going to look at CV's in this case.
When closing the letter, finish with "Yours Sincerely" or "Kind Regards".
I hope that this is enough for you to go on just now.